Thanks for stopping in.

I’m Linda, marketing leader, team player and champion of great brands.

With over 15 years of experience leading integrated marketing strategies in the outdoor, run & active lifestyle industries, I offer a blend of strategic vision and hands-on execution. I am particularly passionate about using purposeful storytelling, strong team leadership, and consumer-first thinking to achieve business goals. Throughout my career I have lead brand communication, creative, e-commerce, and agency teams, and collaborated at a leadership level to help brands like KEEN Footwear and Superfeet expand their impact, deepen their connection with loyal communities and grow their bottom line. Whether launching global campaigns or navigating shifting market conditions, I bring clarity, creativity, and a deep belief in the power of mission-driven brands to make a difference to everything I do. 

I’d love to help you achieve your mission.
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We may be a good fit if…

You are ready to lean into your marketing program and are looking to work with someone who will treat your brand with as much love as if it was their own.

My passion is brands with purpose. Brands with vision. And teams with drive.

I am an imaginative problem solver who connects the dots between consumer insights, creativity, business demands, experience and team.

My strategies result in comprehensive marketing tool boxes and plans to deliver impactful strategy, content, campaigns and experiences that meet business demands.

I believe in the power of culture, teamwork and acting with purpose to drive success. And I believe in the power brands have for good.

Values

Transparency

By communicating openly—about goals, challenges, and results—we build trust, make smarter decisions, and create lasting impact together.

Team

Great marketing happens through trust, collaboration, and shared ownership. I believe in empowering teams, creating an environment where every voice is valued and the best ideas rise through mutual respect and aligned purpose.

Culture

“Culture eats strategy for breakfast” —and for good reason. I believe no marketing plan can succeed without a strong, authentic culture behind it, which is why I work with brands to ensure their internal values align with the stories they tell the world.

Respect

Respect is the foundation of every strong relationship—within teams, with clients, and across every touchpoint. I approach every partnership with humility, professionalism, and a genuine commitment to listen, learn, and engage with integrity.

Experience

I specialize in helping brands with purpose succeed.

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KEEN logo in yellow and black
"GO comfort" logo with white text on a teal background.
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  • "Linda stands out as one of the most inspiring and impactful leaders I’ve had the privilege to work with. She cultivated a team culture built on collaboration, inclusivity and setting ambitious goals that motivated the entire team. "

    Heather Saldivar, Superfeet

  • "I was impressed by Linda's strategic vision and bold, thoughtful leadership. She possesses a remarkable ability to navigate change with clarity and purpose, and consistently anchored decisions in the core values of brand. She has a unique talent for challenging her team to explore new territories with an open mind – candidly sharing her perspective while genuinely listening to input and feedback.

    Lisa Novak, Noventures/Agency Partner

  • Linda is a talented marketer and an exceptional leader. I’ve had the privilege of working with Linda on a variety of projects over the last decade and very much admire and appreciate her communication skills, brand marketing expertise and managerial style.

    Sara Murphy, KEEN

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