Inspired by the fearless women conquering Hardline Wales — one of mountain biking's most technically demanding downhill tracks — we're witnessing a revolution in women's action sports that would have been unimaginable just decades ago.

Brick and mortar, direct-to-consumer, and Amazon each offer unique opportunities—but also trade-offs. And while you don’t need to be everywhere, how you show up in each channel can either build long-term brand value or quietly chip away at it.

If you're thinking about how to grow without losing what makes your brand special, this piece shares what I’ve learned about managing multi-channel strategies—from DTC to retail shelves to Amazon.

When people are watching their wallets and managing their stress, they turn to the outdoors—for peace of mind, for clarity, and for something that feels real.

If your product or service helps people get outside—whether it’s their first time or their hundredth—you’re in a powerful position. This is a moment for growth by doing meaningful work.

I stumbled upon something unexpectedly inspiring during my travels—tin fish. Often overlooked in the U.S., this humble product has been elevated to an art form in places like France, and Portugal. What started as a casual discovery evolved into an inspiration for thoughtful branding, packaging, and retail experiences.

Superfeet has been more than a chapter in my resume—it was a proving ground for how marketing can be structured, soulful, and scalable all at once. And that’s the kind of intention I bring to every client engagement.

What a decade inside a purpose-driven brand taught me about marketing, movement, and meaning.