Executive marketing leadership without the long-term overhead .

If your team is scrappy and your goals are ambitious, you don’t need another generalist—you need a strategic partner. I provide senior-level marketing support to help you align brand, strategy, and execution to scale with clarity and confidence. From positioning and planning to team development, I help you build a strong foundation for long-term success—without the cost or commitment of a full-time executive hire.

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Do you have…

  • A small marketing team lacking the bandwidth, or experience, to drive your strategy?

  • A marketing budget that is not delivering the business results you need?

  • Are you doing a lot of things, but not seeing the impact you desire?

  • Are you spread to thin and need someone to help bring focus to your marketing program?

You’ve come to the right place.

I’D LIKE TO HELP

Level Up Your Marketing

Marketing
strategy

I’ll engage with your executive team to understand your corporate strategic plan and develop an aligned marketing strategy that contemplates target audience, go to market plans, KPIs and support needs.

Key marketing team members will be included throughout the process so they have enough understanding and buy-in to assume ownership of the plan when it is complete.

    • Market analysis

      • Industry trends

      • Consumer segments

      • Competitive landscape

      • Market SWOT

    • Marketing Objectives, Goals & KPIs

    • Brand Positioning & Messaging recommendations

    • Go-to-market strategy

      • Target audience and consumer journeys

      • Channel support

      • Marketing mix

    • Team resource plan

      • Current and future structure

      • Gaps

      • Agency/Contractor roles

Seasonal
planning

I’ll work with your marketing team to connect the dots between the strategic plan and the tactical plans and initiatives needed to support the plan.

Together we will brief agencies and integrate agency deliverables into the calendar and KPIs.

This stage will result in ownership of the annual plan by the marketing team and sign off from the executive team.

    • Coaching

    • Team guidance

    • Agency searches

    • Help hiring key roles

Team
development

I am available to support your team as needed by providing regular office hours or quarterly check-in’s to help progress your marketing plans.

1-1 coaching and team member development.

Agency assessments and searches.

    • Marketing Tactics & Initiatives. Ex

      • Campaign strategy

      • Content strategy

      • Media mix

      • Email/SMS marketing

    • Brand calendar

    • Budget request and allocation

    • Measurements and KPIs

      • Reporting cadence

      • Tools for tracking

      • Feedback/optimization

GETTING STARTED IS EASY:

  1. Exploratory call - let’s get to know each other

  2. Assessment interview/survey - define your needs

  3. Proposal for our engagement

  4. Finalized agreement

  5. Kick off

Every brand is unique.

Let’s tailor a program to meet your needs.